Fast forward fifteen years: I’m now a photographer by trade and educator by calling. And somehow, in much of what I do, I get to fuse the two in the best way possible. My goal in working with F+B industry businesses, as well as creative entrepreneurs, is to help you learn and grow through the process of marketing your offerings to others. Ultimately, I want you to understand how being strategic with your visuals helps you forge connections with customers and turn them from browsers into believers. Over the years, I've learned that one size does not necessarily fit all when it comes to photos; I shoot in a way that bolsters your brand without sacrificing my style as a photographer. 

I went to art school, with zero sense of direction except that I knew I loved photography. During that time (as well as before and after college), I spent several years working in restaurants: sushi and barbeque (not under the same roof!), an American tavern and a mom-and-pop Italian joint. I waited tables, stood at the host stand, sliced lemons, prepped miso soup bowls, rolled silverware, named and drew creative cocktails for the bar sign...you name it, I did it. I eventually figured out I wanted to teach, but along the way I discovered I had a strong connection to the restaurant world, and the feeling that I’d likely never be too far from it.

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Most of what all this boils down to is visuals: aligning your brand’s message with your online presence. For the past seven years, I’ve worked with dozens of creative businesses, restaurants, and bakeries at the intersection of brand identity (logos, websites, etc.) and strategic photography, with the goals of increased customer attraction + retention in mind. High-quality images tell people you care about details, which translates to a better customer experience. And that's the ultimate goal, right?